Buchempfehlungen

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• Merath, S. (2008). Der Weg zum erfolgreichen Unternehmer. Wie Sie und Ihr Unternehmen neue Dynamik gewinnen.
  
• Merath, S. (2011). Die Kunst, seine Kunden zu lieben: Neurostrategie® für Unternehmer.
  
• Cialdini, R. (2006). Influence: The Psychology of Persuasion.
  
• Collins, J. (2001). Good to Great: Why Some Companies Make the Leap…And Others Don’t.
  
• Hsieh, T. (2011). Delivering Happiness: A Path to Profits, Passion, and Purpose.
  
• Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
  
• Fried, J. (2010). ReWork: Change the Way You Work Forever.
  
• Godin, S. (2009). All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All.
  
• McGonigal, K. (2011). The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It.
  
• Loehr, J.; Schwartz, T. (2003). The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal.
  
• Gerber, M. (1995). The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.
  
• Greene, R. (2000). The 48 Laws of Power.